When you get to Lumiose City, you will find the PR Video Studio. In here, you can cast yourself, and one of your Pokémon into a short 10 second video. This video can then be sent to other players both locally and online using the Player Search System

When you go to the PR Studio, you can either make a standard video, with effects chosen at random, or customise it yourself. Should you go for the standard, when male you have the choices of Energetic, Cool or Fun, or if female you have the choices of Cute, Beautiful and Dazzling.

You have three slots to save a video and have to favourite one of the videos for it to be the one you send to other players.

In the studio, there is a dressing room for you to change your clothes to any clothes that you have purchased. However, in the next room, there is an area for you to further customise the appearance of your character.

This appearance is only for the Trainer PR Video and will be able to be saved for use in your next video.

When you get in to film the video, you will have 10 seconds in which to put in your input. Within each second, you get given 9 categories of things to control. These categories then have their own selection of things you can do and control. The categories are as follows

Background
Pose
Expression
Music
Sound Effect
Pokémon (switch to the one you chose. You can then change Background, Music, Sound Effect and Camera)
Effect
Camera
Caption